What an incredibly inspiring moment it is, to see in high speed, the process of one seed sprouting, growing into a young plant, then into a tree.

Then comes its flowering, out of which the fruit appears, and the fruit is ripened and then launched: into the air or into the mouth of someone to enjoy, or to the earth, to bring another seed into this world of constant creation.

It still amazes me, how an idea becomes manifested. The potential of the seed to become a tree…

How music that is coming from the great unknown is played and listened to…

Well, a mystery it is, and here ‘This’ is, ‘Zeh’ (‘This’ in Hebrew) – my new album.

After 9 albums I produced or co-produced, many hundreds of shows, concerts and performances around the world, with ensembles, bands, duos & trios, here comes the first solo fruit. A ripe fruit.

It is not that I am doing it all alone, oh no, of course not.

I’m still working with an amazing ensemble of people, who are very important and essential to the process of fruition. But there’s a new feeling in me, as if there has been an initiation into a new phase, a new season has begun.

About a month ago I launched this album in Israel, in-front of over 200 friends and family and those who were interested to hear what I share…

I felt as if the evening was an actual initiation ritual life provided, and so here I am now, all ready to launch the album in Byron Bay Community Centre, Australia.

Once the music is done and the album is launched, it has a life of its own.

It will reach and touch and move without me, like a child that is spreading wings and flying out of the parents home, like a fruit that is being picked, by a hand of a man, a beak of a bird, or by the earth itself.

This launch is a fruitful moment of the love and inspiration that fueled the creation of this album. I am so happy to share it with you!